PR You: Do-It-Yourself Public Relations Programs Arrive for Small Business and Start-Ups
Summary
The one area lacking was public relations, which is also the most cost-effective means of sharing information and building a brand,” said Becky Vieira, chief executive officer and co-founder of PR You.The Sacramento PR You book launch party will be Nov. 14 at Side Bar in El Dorado Hills, from 5-8 p.m. Attendees at this social event will enjoy appetizers, wine and a chance to meet the authors.With advertising and marketing costs being out of reach for many new companies, PR has become one of the most cost-effective means to promote a new brand in today’s economic climate with its ability to provide immediate exposure in multiple markets.“There are tools available for almost every aspect of business to help fuel a successful start-up, from HR to legal to online accounting.The one area lacking was public relations, which is also the most cost-effective means of sharing information and building a brand,” said Becky Vieira, chief executive officer and co-founder of PR You.The Sacramento PR You book launch party will be Nov. 14 at Side Bar in El Dorado Hills, from 5-8 p.m. Attendees at this social event will enjoy appetizers, wine and a chance to meet the authors.