Contact Management, Calendars, POs Enhance Avenue Right Media Buying Software
Summary
Fargo, ND, September 03, 2009 --( Avenue Right provides the information and tools needed to make better media buys and gain efficiencies in an otherwise cumbersome manual process.This summer Avenue Right added some new tools to help advertisers save more time and get better visibility into their media campaigns—calendar and schedule builder, File Cabinet (contact management), and a purchase order generator.The File Cabinet lets advertisers create and manage a list of their preferred media outlets and the contact information of the reps they work with.Advertising agencies even have the ability to manage these contacts on a per-client basis.Along with access to a comprehensive database of traditional and online media outlets, features such as the campaign builder, automation engine, and reporting tools streamline planning, negotiation, and confirmation processes for planning and buying local media.A market with 400 media outlets can be narrowed down to the relevant 30 or 40 in minutes.Along with more mainstream media outlets such as daily newspapers and popular radio stations, advertisers can also find “long tail” or niche media opportunities, such as the community college newspaper or a local parenting website.Through access to better information, media planning automation, and streamlined communications and confirmation, Avenue Right provides an improved marketplace for the advertising industry, one that will continue to change and grow to reflect changes in audience, content, rates, and inventory.For information on Avenue Right visit www.avenueright.com.### Contact Information Avenue Right Jessie Johnson 701-499-3615 www.avenueright.com Click here to view the list of recent Press Releases from Avenue Right, LLC Promote Your Business Press Release Pricing Email this page to a friend