The Experience Institute is Making It Easy to Love Columbus
Summary
Through the Ed accreditation program, business owners and community leaders are able to come together to shape the total visitor experience as a competitive advantage and measure progress over time.“Our community is excited about having a trend-line measure of total service and eventual comparison to our competitive set.” Gold Mobile is using its cloud-based platform to power the feedback portion of the program, using quick surveys to gauge the visitor experience.As Ed grows nationwide, the ultimate goal is to have consumers seek out the We are Ed logo as a sign that the community is working together to make their experience the best it can be.” The Experience Dedicated™ Destination accreditation program was developed from over 2,000 hours of primary research with stakeholders in four pilot study destinations, including Baltimore, Indianapolis, Spokane, and Fort Worth and, after a successful one-year Beta in Columbus, is currently available for full-scale deployment across the country.Through the Ed accreditation program, business owners and community leaders are able to come together to shape the total visitor experience as a competitive advantage and measure progress over time.“Our community is excited about having a trend-line measure of total service and eventual comparison to our competitive set.”Gold Mobile is using its cloud-based platform to power the feedback portion of the program, using quick surveys to gauge the visitor experience.