Postcard Marketer Hires Copywriter to Increase Customers Response Rates
Summary
People think it is just merely slapping some words on an advertisement," stated Gendusa, "But it is a highly precise tool that when understood can make the difference between a great response rate and a direct mail campaign that ends up in the trash." Gendusa has been saying for years that the trick to a better response rate is repetition coupled with ensuring that designers and copywriters have the ability to "assume the viewpoint" of the recipient.### Clearwater, FL, March 12, 2007 --( PR.com )-- CEO Joy Gendusa of PostcardMania announced the hire of her first full-time in-house professional sale copywriter to her postcard company - the reasoning behind it was to increase customers response rates.People think it is just merely slapping some words on an advertisement," stated Gendusa, "But it is a highly precise tool that when understood can make the difference between a great response rate and a direct mail campaign that ends up in the trash.By adding a free copywriting service to create copy for marketing campaigns that will get better response rates, she said she hopes to enhance the effectiveness of her customers campaigns and thereby continue to help them expand and boost the countrys economy.About PostcardMania and Joy Gendusa: Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazines recognition as the nations fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000.