Big Hopes to End Skin Bleaching Starts with Global Campaign
Summary
Women of all races, nationalities, and creed are sharing their video affirmation of self-love in the Love the Skin Youre In onlinel challenge.To counter these false conceptions of lighter skin being better, each participant in the online challenge makes a short video publicly affirming their love for the skin theyre in, then they share the video across their respective social media networks and challenge others to do the same.Some participants openly talk about their feelings on colorism and false beauty ideals, giving voice to what has often been silent shame.To counter these false conceptions of lighter skin being better, each participant in the online challenge makes a short video publicly affirming their love for the skin theyre in, then they share the video across their respective social media networks and challenge others to do the same.Some participants openly talk about their feelings on colorism and false beauty ideals, giving voice to what has often been silent shame.