Long Life Milk Myths Blinding Brits to Benefits
Summary
Andrew Smith, Marketing Manager at Tetra Pak UK & Ireland said: “Long life milk has some clear benefits that we know people would find useful.For example, nearly half (46%) of those we spoke to in our research said they would be more likely to buy it once they realised it can help them save money and cut food waste.It is simply heated to a higher temperature to extend its life; a process which does not affect the goodness of the milk.Three quarters (75%) of us admit we find it "really annoying" when we are caught short without milk, and in the last two weeks alone this has happened to over 21 million of us (34%).One of the main benefits of long life milk is the convenience and practicality of its long shelf life, yet nearly two-thirds (64%) of us have never or only rarely used it, and 8 in 10 (79%) do not know it can be stored, without needing to be refrigerated, for over 6 months.On top of this, a staggering 82% don’t know it’s best to chill it in the fridge before drinking it, suggesting many of us have been drinking it lukewarm, which is not ideal because it tastes much better chilled.Andrew Smith, Marketing Manager at Tetra Pak UK & Ireland said: “Long life milk has some clear benefits that we know people would find useful.Keeping a supply of long life milk in the cupboard is one way to help you manage your milk better, cut down your waste and save money.” Contact Information Fishburn Hedges Amy Wilson 0044 20 7839 4321 www.fishburn-hedges.co.uk Click here to view the list of recent Press Releases from Tetra Pak Promote Your Business Press Release Pricing Email this page to a friend