MontAd Inc. Launches a Digital Marketing Campaign for Trans World Entertainment in Promotion of the Release of the Twilight Saga: New Moon
Summary
stores, gives twilight fans a chance to purchase an exclusive lip gloss when pre ordering their copy of the “Twilight Saga: New Moon”.The lip gloss is available in 2 shades, Vampire (Edward Cullen) and Werewolf (Jacob Black) so fans can show their affinity for one of the two hero’s of the movie.The campaign, the third effort involving social media by the agency for Trans World Entertainment, is already generating a great deal of traffic with over 15,000 unique visits to the micro site and over 700 sweepstakes entrants in under a week.locations hosting midnight launch parties, sweepstakes details, and links to the social media elements of the campaign such as the Facebook fan page and Twitter account.The paid portion of the online campaign includes flash and Oggifinogi rich-media banner ads and Facebook display ads that are geo-targeted to 14 markets including New York, Los Angeles, and Chicago.The lip gloss is available in 2 shades, Vampire (Edward Cullen) and Werewolf (Jacob Black) so fans can show their affinity for one of the two hero’s of the movie.The campaign, the third effort involving social media by the agency for Trans World Entertainment, is already generating a great deal of traffic with over 15,000 unique visits to the micro site and over 700 sweepstakes entrants in under a week.About MontAd: MontAd, located in Metro Detroit, serves the needs of small to mid level companies.