Shine Advertising Co. Named Agency of Record For Godaddy.com
Summary
Following in the Go Daddy tradition, the campaign is expected to be fun, sexy, and slightly inappropriate—in other words, ‘GoDaddy-esque’.” “It’s extremely exciting to be able to work on such an outstanding brand,” said Curt Hanke, co-founder and account director at Shine.Shine Advertising Co., headquartered in Madison, Wis., helps build both up-and-coming and established brands such as Harley-Davidson Motorcycle Co., Peachtree Doors and Windows, Umi Children’s Shoes, Veridian Homes and Kaplan, Inc. A full-service, privately held firm, Shine is dedicated to building passion between people and brands and holds truth, honesty and integrity as its core values.Annual spending was not disclosed.“We wanted to team up with an agency that understands the Go Daddy® mentality and our way of doing business,” said Bob Parsons, CEO and founder of GoDaddy.com.Following in the Go Daddy tradition, the campaign is expected to be fun, sexy, and slightly inappropriate—in other words, ‘GoDaddy-esque’.”“It’s extremely exciting to be able to work on such an outstanding brand,” said Curt Hanke, co-founder and account director at Shine.GoDaddy.com provides a variety of domain name registration and Web site hosting services, as well as a broad array of on-demand and other services.Shine Advertising Co., headquartered in Madison, Wis., helps build both up-and-coming and established brands such as Harley-Davidson Motorcycle Co., Peachtree Doors and Windows, Umi Children’s Shoes, Veridian Homes and Kaplan, Inc. A full-service, privately held firm, Shine is dedicated to building passion between people and brands and holds truth, honesty and integrity as its core values.