Revised Book "Putting It All Together" Guides Students and Executives Through a Proven Process to be Strategic Leaders
Summary
Evaluate your markets, customers, competition and be sure to understand and anticipate socio/political, governmental, technological and other external changes that can impact your ability to succeed and make a profit.This involves being sure that the investment and differentiation strategies are consistent for these key functional areas: engineering, sales, marketing, production, finance, and human resources.This revised book builds on the proven strategy process first used by General Electric in the 1970s and now used in large, medium and small companies worldwide.In simple terms, this means being selective and focused and not investing in all of the business segments equally.Find out how to really be different so that you can create a sustainable competitive advantage.This means that new leadership must be developed and ready to move into organizations when they need a new type of leader.Be sure that the execution and implementation strategies are consistent with the investment priorities, strategic direction and competitive advantage you have selected.