BIC Selects CP+B Canada as New Agency of Record
Summary
As the world leader in many of the products people use every day, such as pens and shavers, BIC connects with consumers by simply and reliably meeting our everyday needs,” said Shelley Brown, President/CEO of CP+B Canada.“In CP+B, we found an agency that shared our commitment to innovation and belief in the power of ideas,” said Kevin Murphy, Vice-President Sales, Marketing and Operations.For more information, visit www.cpbgroup.com ### Toronto, Canada, August 11, 2010 --( PR.com )-- CP+B Canada and BIC jointly announced today that the agency will be taking on creative and media assignments for BIC’s Stationery (pens and other writing instruments), Lighters and Shavers businesses in Canada.“We are very excited to be working with BIC, a company dedicated to making truly useful products available to all consumers.As the world leader in many of the products people use every day, such as pens and shavers, BIC connects with consumers by simply and reliably meeting our everyday needs,” said Shelley Brown, President/CEO of CP+B Canada.“In CP+B, we found an agency that shared our commitment to innovation and belief in the power of ideas,” said Kevin Murphy, Vice-President Sales, Marketing and Operations.“We look forward to working together to make BIC’ products even more valued to the Canadian consumer.”About BICBIC is a world leader in stationery, lighters and shavers.