UTRS Unveils Its New Brand Identity
Summary
Press Releases Universal Technical Resource Services,... Press Release Share Blog Receive press releases from Universal Technical Resource Services, Inc.: By Email PDF Version RSS Feeds: UTRS Unveils Its New Brand Identity UTRS replaced its previous burgundy logo with a modern gunmetal-blue, which pays homage to its defense services roots; changed its tagline to “Thinking Forward”—an ongoing commitment to our clients to provide solutions for the future; and created an abstract shield icon to symbolize its many business segments—representing the company’s strength.“We expanded our Communications Division in mid-2011, and I believed they were up to the challenge of creating a new brand identity for UTRS that would capture our core values and myriad service offerings in a clean, professional look; and they did just that,” said Marc Snyderman, Chief Operating Officer.Chief Executive Officer Gerald Wright added, “Our new brand identity is a logical step in our continued growth, and it communicates to both current and potential customers that we provide products and services of the highest quality that go beyond the specifications.” In the coming months, UTRS will be unveiling a complete redesign of its website, creating a streamlined approach that will better serve current and prospective clients.UTRS, a Minority Business Enterprise, headquartered in Cherry Hill, N.J., provides a wide range of leading-edge scientific, engineering, management, and information technology services to the public and private sectors, primarily the United States Department of Defense.The re-branding affirms UTRS’s commitment to “think forward” and deliver the highest quality products and services to help its clients solve problems with long-term, cost-saving solutions.UTRS replaced its previous burgundy logo with a modern gunmetal-blue, which pays homage to its defense services roots; changed its tagline to “Thinking Forward”—an ongoing commitment to our clients to provide solutions for the future; and created an abstract shield icon to symbolize its many business segments—representing the company’s strength.“We expanded our Communications Division in mid-2011, and I believed they were up to the challenge of creating a new brand identity for UTRS that would capture our core values and myriad service offerings in a clean, professional look; and they did just that,” said Marc Snyderman, Chief Operating Officer.Chief Executive Officer Gerald Wright added, “Our new brand identity is a logical step in our continued growth, and it communicates to both current and potential customers that we provide products and services of the highest quality that go beyond the specifications.”In the coming months, UTRS will be unveiling a complete redesign of its website, creating a streamlined approach that will better serve current and prospective clients.UTRS, a Minority Business Enterprise, headquartered in Cherry Hill, N.J., provides a wide range of leading-edge scientific, engineering, management, and information technology services to the public and private sectors, primarily the United States Department of Defense.