ThatsArte.com Launches the First Blog Devoted to Italian Ceramics
Summary
The new Bog, as well as the parent site thatsArte.com, is the idea of two lifetime friends, Manuela Morena and Tiziana Manzetti, both avid collectors of Italian ceramics.Previously professionals in advertising, marketing and TV production, they have decided to change their passion for ceramics into a business.In Sept. 2007 they launched thatsArte.com, one of the largest Italian pottery web stores behind the concept “Passionate about ceramics – just like you.” A breakthrough formula was needed to stand out in a crowed competitive arena.The positive feedback of thatsArte.com’s Customers and their enthusiasm for the extensive information provided in the site encouraged the management to devote even more energy to their educational efforts and to the interaction with Italian pottery lovers over the world.Personalization of the ceramic works is free of charge and a Special Order Service allows the Customer to commission the artists for tailor made ceramics, just like Italians have been doing since the Renaissance age.The positive feedback of thatsArte.com’s Customers and their enthusiasm for the extensive information provided in the site encouraged the management to devote even more energy to their educational efforts and to the interaction with Italian pottery lovers over the world.