A New Concept in Publications: An Advertisement-Free Magazine Revealing the Everyday
Summary
The quarterly publication contains no advertising, being purely dedicated to its content: true representations of the interaction and character-building that occurs in the home, not just occasionally, but everyday.Seeing the Everyday integrates modern design and photography with this traditional approach, creating a reader experience unlike that of any other magazine available today.Not through the eyes of advertisers or mainstream media writers, but rather through true life experiences shared by its readers—the common, non-glamorous moments that can be the essence and beauty of family: “Finding poetry in the prosaic.” Since its release, readers of various backgrounds have expressed support and gratitude for Seeing the Everyday’s distinctive concept.Seeing the Everyday integrates modern design and photography with this traditional approach, creating a reader experience unlike that of any other magazine available today.The advertisement-free aspect is critical to maintaining the publication’s clear, consistent message.And at the end of the day, really important,” said Gabrielle Blair, known online as Design Mom.The premier issue of Seeing the Everyday was printed April 21, 2008, in Burlington, Vermont, and mailed to 4,561 households.