"Emails We Love"Marketing Emails That Work
Summary
The latter, depicting Lego figurines working a mini Henry Desktop Vacuum, was so entertaining that the Catalogue/e-business staff forwarded it within and outside the office—“viral marketing in action,” says Chiger.Other noteworthy marketing emails include one from fashion etailer Asos promoting a lunchtime-only sale (”great for creating a sense of urgency,” Chiger notes), a BeautyBay.com email graphically pointing out recent improvements to its website, and one from bedding specialist Feather & Black whose main photo focuses more on a beautiful, scantily clad woman than on the products for sale (“one way to interest men in its promotion”).About Catalogue/e-business: Published monthly, Catalogue/e-business is the only trade magazine covering the UK print catalogue, ecommerce and cross-channel commerce industries.Which is why Catalogue/e-business magazine in its 24 November issue is highlighting “Emails we love”.“An effective marketing email, by definition, is one that encourages recipients to click through,” says Sherry Chiger, Catalogue/e-business editorial director.The latter, depicting Lego figurines working a mini Henry Desktop Vacuum, was so entertaining that the Catalogue/e-business staff forwarded it within and outside the office—“viral marketing in action,” says Chiger.Other noteworthy marketing emails include one from fashion etailer Asos promoting a lunchtime-only sale (”great for creating a sense of urgency,” Chiger notes), a BeautyBay.com email graphically pointing out recent improvements to its website, and one from bedding specialist Feather & Black whose main photo focuses more on a beautiful, scantily clad woman than on the products for sale (“one way to interest men in its promotion”).“Marketers aiming to punch up their email response could do worse than to look to these companies’ efforts for inspiration,” Chiger concludes.About Catalogue/e-business:Published monthly, Catalogue/e-business is the only trade magazine covering the UK print catalogue, ecommerce and cross-channel commerce industries.