The Miller Group Expands to Serve Americas Fastest-Growing, Most Diverse Market Segment
Summary
The Miller Group Expands to Serve Americas Fastest-Growing, Most Diverse Market Segment By the end of this decade, Hispanic buying power is projected to exceed $1 trillion.“Aside from his advertising expertise, Bill’s in-depth understanding of online marketing will provide clients with the edge needed to compete in today’s evolving marketplace,” explained Miller.Bill Williams, a 25-year advertising veteran, heads the agency’s Dallas office.“Nearly 25% of Dallas’ population is foreign-born, and its largest minority group is Hispanics,” Miller explained.“The Miller Group truly represents and understands the Hispanic community, in California, Dallas and beyond.”Williams brings a unique combination of automotive, retail and financial services expertise to the Dallas office, working in the past with General Motors, Ford and Jeep, to name a few.“Aside from his advertising expertise, Bill’s in-depth understanding of online marketing will provide clients with the edge needed to compete in today’s evolving marketplace,” explained Miller.The Miller Group offers a full array of services, including general market and multi-cultural advertising, branding and positioning, retail and co-op advertising, interactive, guerrilla and viral marketing, media planning, research and public relations.The agency also possesses a unique niche in direct mail, direct/database marketing, traffic building promotions and events.Founded in 1990, The Miller Group is headquartered in Los Angeles.