The Globus Family of Brands Renews Online Marketing Contract with 90octane
Summary
The agency has provided search engine optimization (SEO) and pay-per-click advertising (PPC) services to the Globus family of brands since 2003 and will support the businesss growth initiatives in innovative ways.Denver, CO, October 10, 2007 --( “We’ve made huge strides in the online space in recent years, and I attribute a lot of that success to our partnership with 90octane,” said Steve Born, Vice President of Marketing for Globus family of brands.A new strategic plan for Globus includes recommendations for contextual advertising within sites featuring lifestyle-relevant content, as well as a push-media strategy with e-newsletter sponsorships and online ad units in travel-specific channels.Attention to the seasonality of the travel industry, such as noting when certain geographies are popular destinations, drives PPC strategy, tailoring of XML sitemaps, and creative direction.Combining proprietary analytics tools with creative expertise, 90octane optimizes the impact of each interactive marketing dollar budgeted by clients, ranging from international non-profit organizations such as Heifer International to Fortune 500 companies such as Gates Corporation.For more information, please contact Rosemary Riley at 720-904-8169, or visit http://www.90octane.com/.### Contact Information 90octane Rosemary Riley 720-904-8169 www.90octane.com Click here to view the list of recent Press Releases from 90octane Promote Your Business Press Release Pricing Email this page to a friend