XXBC Launches High-End Collection of Limited-Edition, Vintage-Inspired Streetwear
Summary
They quickly realized that they both had a passion for, and a deep knowledge of, high-end streetwear and vintage styles, and that they shared certain ideals that drove the emerging brand concept.“We wanted to do something that no one has seen before, something that would turn heads.” Emphasizing a desire for individuality and originality, XXBC promotes the phrase, “When in Rome, Do You.” In other words, be yourself, no matter what, and don’t worry about what anyone else is doing.Co-founder Thompson echoes Lee’s words regarding the exclusivity of each garment: “We want our supporters to know that if they are rocking one of our pieces, they are the only person in the world who is.Collection I—the new brand’s premier collection—is focused on originality and exclusivity, and approaches clothing as an art form.The XXBC brand was conceived by former Boston College students Alex Lee and Will Thompson in 2011.“We wanted to do something that no one has seen before, something that would turn heads.”Emphasizing a desire for individuality and originality, XXBC promotes the phrase, “When in Rome, Do You.” In other words, be yourself, no matter what, and don’t worry about what anyone else is doing.