West and Company Jewelers Introduce Forever 10 Diamonds to Rochester Area
Summary
Rochester, NY, March 26, 2012 --( According to the company’s website, only a small percentage of all rough diamonds are suitable to cut into the unmistakable 10 hearts and 10 arrows of Forever 10.The meticulous cutting process ensures that under any lighting condition, the superior brilliance of the Forever 10 is instantly recognizable.Today, the Cut of a diamond is considered an even more important as it has the greatest impact on light performance.The meticulous cutting process ensures that under any lighting condition, the superior brilliance of the Forever 10 is instantly recognizable.“Even though we are primarily a custom design jeweler,” says Dave Nytch, master jeweler and owner of West and Company, “having a relationship with such an exquisite diamond vendor, such as Forever 10, helps to provide the best possible diamonds to our clients.”In the past it was thought that Color, Clarity and Carat weight were the most significant quality factors in a diamond.Today, the Cut of a diamond is considered an even more important as it has the greatest impact on light performance.