Effective Branding Critical to Sustain Revenue Growth in the European Mobile Broadband Market, Says Frost & Sullivan
Summary
The following markets are covered in the report: France, Germany, Italy, UK and Spain, and the following technologies are included: GSM, EDGE, GPRS, HSPA, HSPA+, LTE, WCDMA, WiMAX and Wi-Fi.“To attract more customers, it is more important to focus on coverage and tariff plans, rather than solely on technology.” If you are interested in more information on this study, please send an e-mail with your contact details to Joanna Lewandowska, Corporate Communications, at joanna.lewandowska@frost.com.The upgrading of networks to next generation technologies like HSPA, HSPA+ and LTE, coupled with attractive pricing and allowance plans, will create growth potential for telecom operators in the mobile broadband market.The following markets are covered in the report: France, Germany, Italy, UK and Spain, and the following technologies are included: GSM, EDGE, GPRS, HSPA, HSPA+, LTE, WCDMA, WiMAX and Wi-Fi.In the United Kingdom, the number of mobile broadband customers has increased significantly in the years since its introduction.Nevertheless, it is likely to result only in marginal gains, due to the time and investment required to establish LTE networks.The major broadband technology in Europe for the upcoming years will be HSPDA.