Famed Zipatoni "Mad Men" Reunite to Form the Proof Agency
Summary
New York, NY, February 21, 2014 --( Mitch Meyers, regarded as the “Mother of Bud Light”, and Jack Thorwegen, founded Zipatoni in the 1980’s.So we want to help level the playing field by providing serious marketing muscle within a budget they can afford,” said Meyers while describing how the newly assembled Proof Agency’s lean business model will allow smaller companies to compete with larger brands.Full Story: http://tinyurl.com/proofagencypressrelease New York, NY, February 21, 2014 --( PR.com )-- Jack Thorwegen and Mitch Meyers, founders of the famed Zipatoni agency have regrouped to assemble many of the original principals to form the Proof Agency.Mitch Meyers, regarded as the “Mother of Bud Light”, and Jack Thorwegen, founded Zipatoni in the 1980’s.Their beer line up is just as impressive, from the development of Spuds MacKenzie for Anheuser Busch to the Miller Brewing Company’s entire portfolio of beer.Their new Proof Agency is dedicated to working with smaller craft brands.So we want to help level the playing field by providing serious marketing muscle within a budget they can afford,” said Meyers while describing how the newly assembled Proof Agency’s lean business model will allow smaller companies to compete with larger brands.Proof will work in three ways.