TFI Envision, Inc. Creates Retro Packaging for Prestone® 50/50 Antifreeze/Coolant
Summary
Prestone launched it’s trusted formula in 1927, and for over 85 years has delivered premium antifreeze/coolant to help keep your vehicle running worry-free and has become the leading branded antifreeze.Visit www.prestone.com Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.The one time limited edition pallet and package label intends to impulse shoppers (who know the long standing history of the Prestone® brand) to pick up a gallon of their trusted Antifreeze/Coolant.TFI Envision reviewed the historical packaging of the Prestone® brand car products (originally sold in steel containers) and selected the product package design that was on shelf 50 years ago as a starting point, to align most closely and authentically with Walmart’s anniversary, and updated the graphics for the Prestone® 50/50 Prediluted Extended Life product formulation with today’s claims and yesterday’s look.A “Historical Edition Limited Time” graphic was also added to the product packaging to explain to consumers why it looks so nostalgic!Prestone launched it’s trusted formula in 1927, and for over 85 years has delivered premium antifreeze/coolant to help keep your vehicle running worry-free and has become the leading branded antifreeze.Visit www.prestone.comSince 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.