Billboard Magazine Invites Curious Sense CEO, Adam Blumenthal, to Author Op-Ed Piece
Summary
" After leaving the ad agency world to start Curious Sense, Blumenthal began spending significant time working with big music industry companies.Blumenthals Billboard piece reflects this observation, and shares advice about ways to connect with and appeal to the new digital consumer mindset."After leaving the ad agency world to start Curious Sense, Blumenthal began spending significant time working with big music industry companies.As record labels and touring companies struggle with old business models and consumers who have devalued their products, Blumenthal recognized an opportunity to help these companies create new business models.Blumenthals Billboard piece reflects this observation, and shares advice about ways to connect with and appeal to the new digital consumer mindset.In "360-Degree Deals for Fans - Ad Agencies Provide Lessons on Connecting With Consumers," Blumenthal calls upon industry leaders to adopt an R&D spirit and to build communications programs that fulfill the media consumption expectations of todays consumers.Adam Blumenthal is the founder and Chief Strategist of Curious Sense.They develop online games, social media, mobile apps, virtual worlds, simulations, and online communities.### Contact Information Curious Sense Victoria Goodman 919-200-0030 www.CuriousSense.com Click here to view the list of recent Press Releases from Pro-Hydro Beveragesm Inc. Promote Your Business Press Release Pricing Email this page to a friend