Brown Distributing Brings the Anti-Red Bull to Austin: ViB Arrives
Summary
The relaxation drink category is growing exponentially in response to the public’s demand for natural products that help relieve anxiety and stress, and deliver an all around “relaxed” and happy feeling, without any drowsiness or lethargy.It also contains high levels of antioxidants and great B Vitamins that keep you feeling energized and happy.“ViB is a lifestyle beverage that gives consumers a choice they never had until now, and it’s also a game-changer for the entire beverage industry,” Hollman says.ViB’s Pomegranate Berry flavor is currently available at major convenience and grocery stores including: 7-Eleven, Arco AM/PM, QuikTrip, Albertsons, Market Street, and RaceTrac stores.In addition, ViB just launched a new tropical flavor, Mango Lime.About Functional & Relaxation BeveragesFunctional beverages are non-alcoholic drink products that have been enhanced with added ingredients to provide specific benefits beyond general nutrition.The relaxation drink category is growing exponentially in response to the public’s demand for natural products that help relieve anxiety and stress, and deliver an all around “relaxed” and happy feeling, without any drowsiness or lethargy.About ViBDallas entrepreneurs Travis Hollman and Johnny Dela Valdene know a few things about fun.Right on the heels of their hit toy, The Marshmallow Shooter, the fun-preneurs are at it again with their latest creation, ViB (Vacation in a Bottle).ViB [pronounced Vibe] is leading the next drinkable trend: the relaxation beverage.