Strategic Marketing Portal in Testing Phase
Summary
The following is an excerpt from a recent question and answer session with Winn Technology Groups President and CEO, Geoff Swallow.Project Fenix will allow us to automate these (and other) aspects of a Demand Generation, reducing our overhead costs, providing more real-time campaign reporting, and saving our clients time and money.For Event Marketing programs, clients will have greater visibility into the entire promotion, registration, and qualification processes.This Strategic Marketing Portal will provide detailed and real-time reporting to clients, among other benefits.”Q: How will this product complement your existing services?A: “In a traditional outsourced Demand Generation campaign where sales opportunities are being identified on behalf of a client, there are aspects of the campaign – such as set-up, scoring, and reporting – that are historically labor intensive.Project Fenix will allow us to automate these (and other) aspects of a Demand Generation, reducing our overhead costs, providing more real-time campaign reporting, and saving our clients time and money.