New Practices for Green Product Innovation Highlighted in AltaTerra Online Briefing
Summary
Palo Alto, CA, March 15, 2012 --( “Sustainability has become a priority for most large organizations, and related mandates from customers have become increasingly common,” states Don Bray, president of AltaTerra Research.Fortunately, new practices incorporating sustainability into the product innovation process are emerging – enabling companies to move beyond compliance to cost reduction, competitive advantage, increased profitability, and even new market opportunities.In this briefing, Sue Burek of Ingersoll Rand and Phil Metz of AltaTerra Research will discuss how sustainable innovation is being systematically envisioned, organized and implemented in practice to deliver new/improved products and services.We help forward-looking organizations leverage the latest marketplace developments, to achieve real operational savings and capitalize on new growth opportunities.We help forward-looking organizations leverage the latest marketplace developments, to achieve real operational savings and capitalize on new growth opportunities.