New Online Gourmet Coffee and Tea Retailer Changes Tack
Summary
Leslie, MI, February 12, 2009 --( Company CEO, N. Kamanga Mwangi said, “We have combined aggressive discounts as well as a very simple, free-to-join affiliate program that is aimed at putting outstanding, gourmet coffee in people’s hands at a time when consumers are saving money by not buying their daily latte from their favorite café.This way, there is no “pyramid” that results and there is an equal opportunity for everyone to make a supplemental income.” The announcement comes at a time when grocery retailers are seeing an increase in business as consumers opt to cook dinner at home rather than eat out.The company hopes to move into a local warehouse facility soon from where it can perform order fulfillment of imported coffee and tea from Kenya.The company has replaced its TV advertising for its online retail outlet, www.MyKahawaBar.com with a two-tiered affiliate marketing program aimed to boost sales via word-of-mouth referrals.Company CEO, N. Kamanga Mwangi said, “We have combined aggressive discounts as well as a very simple, free-to-join affiliate program that is aimed at putting outstanding, gourmet coffee in people’s hands at a time when consumers are saving money by not buying their daily latte from their favorite café.This way, there is no “pyramid” that results and there is an equal opportunity for everyone to make a supplemental income.”The announcement comes at a time when grocery retailers are seeing an increase in business as consumers opt to cook dinner at home rather than eat out.