Diabetes Health Newtork Impacts 700,000 Viewers Monthly

▤ Summary

These point-of-care networks reach and teach patients about their condition at precisely the right time, when they are thinking about treatment options only minutes before they make important healthcare choices, and the right place.“If people see a billboard or mass media ad, it’s not the same cache as seeing it in their trusted physician’s office,” said Nick Bullinger, product manager at a sponsor company.The same IMS studies have shown that doctors who have the DHN in their waiting room often started prescribing a client’s product even if they had not prior to the programming being in place.These point-of-care networks reach and teach patients about their condition at precisely the right time, when they are thinking about treatment options only minutes before they make important healthcare choices, and the right place.“If people see a billboard or mass media ad, it’s not the same cache as seeing it in their trusted physician’s office,” said Nick Bullinger, product manager at a sponsor company.In the same survey, 51% of patients said they had already spoken or planned on speaking to their healthcare professional about something they saw on DHN.“What sets us apart is the fact that we are the only waiting-room network that is 100% dedicated to diabetes education,” said Rishi Shah, CEO and co-founder of ContextMedia.

▦ Linked Companies

Outcome

$25M to $50M