Bwitch Launched as an Ecommerce Store of Bwitch Lingerie Brand in India
Summary
Jyoti Narula, MD, Genesis Colors said, "Online stores as a channel of purchasing are fast catching on." Ajay Miglani, CEO, Net Distribution remarked that lingerie and personal care category for women needs focused and experiential format of sales, and web store as a channel can address this to a great extent.According to the company, Bwitch.in has already received and serviced orders from within India like Jharsuguda, Dibiyapur, Bathinda, Bilaspur, Moradabad, Vellore.A large percentage of buyers have been women.The Bwitch India web store has been launched in association with ecommerce service provider Net Distribution."Ajay Miglani, CEO, Net Distribution remarked that lingerie and personal care category for women needs focused and experiential format of sales, and web store as a channel can address this to a great extent.