Laura Koss, Senior Attorney, Division of Enforcement, Federal Trade Commission to Speak at KCs The FTCs Final Green Marketing Guide: How to Get it Done Live Webcast
Summary
Company Overview Contact Info & Offices Press Releases The Knowledge Group Press Release Receive press releases from The Knowledge Group: By Email RSS Feeds: Laura Koss, Senior Attorney, Division of Enforcement, Federal Trade Commission to Speak at KCs The FTCs Final Green Marketing Guide: How to Get it Done Live Webcast New York, NY, April 02, 2013 --( For further details, please visit: http://www.knowledgecongress.org/event_2013_Green_Marketing_Guides.html Event Synopsis: The increasing number of environmentally-conscious consumers has prompted businesses to advertise a new generation of green marketing claims.Among the revisions included in the guides are new guidance on general environmental claims, use of certifications and seals of approval, and the use of terms such as non-toxic, recyclable, degradable and renewable energy or materials.With the adoption of the green guide, it is certain that the FTC will intensify its regulatory and enforcement activities making it necessary for companies and their advertisers to systematically reassess their environmental claims.The Knowledge Group is producing this two-hour live webinar to help companies and advertisers and their corporate counsel understand the scope of the green guide and their impact on business relations and contract drafting.The Knowledge Group is producing this two-hour live webinar to help companies and advertisers and their corporate counsel understand the scope of the green guide and their impact on business relations and contract drafting.