Petco & RBC Royal Bank to Host 2016 CXMB Series Spring Workshops
Summary
Today, the company works with hundreds of leading brands worldwide to optimize key customer touch points and deliver a seamless experience across channels.Phoenix, AZ, March 18, 2016 --( PR.com )-- The 2016 CXMB Series Workshop, organized by Execs In The Know and COPC Inc., is headed to two cities this spring, with stops in San Diego, CA (May 4th) and Toronto, Canada (June 7th).These exclusive, one day events present an excellent opportunity for industry professionals to gather and share their customer experience challenges, successes and insights.The CXMB Series proves especially insightful when viewed as a whole, directly comparing results between the two editions.A few highlights from the findings:• 79% of corporate survey participants believe they are meeting the needs and expectations of customers, while only 33% of consumers report having their needs and expectations met• Overwhelmingly, consumers reportedly favor live assistance over autonomous or self-help solutions, yet most companies continue to divert focus away from Traditional Care• 67% of consumers took a multi-channel approach to resolving a customer service issue in the previous 12 months, but more than half of these individuals (62%) reported that they were “forced” to do soThe featured speaker at the San Diego event on May 4th, hosted by Petco, will be Razia Richter, Chief Customer Officer at Petco.Today, the company works with hundreds of leading brands worldwide to optimize key customer touch points and deliver a seamless experience across channels.