90octane Partner Sam Eidson to Speak at 2011 International Business Marketing Association Conference
Summary
In his book chapter, Eidson, who was recently named BMA Colorados 2011 Marketer of the Year, outlines the steps to establishing a successful conversion-driven marketing program and offers an in-depth methodology for presenting informational offers to target audiences in complex B2B sales.Advice from the Top: The Expert Guide to B2B Marketing, BMA Colorados first-ever publication, will be formally released at the conference.A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs.A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs.90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.### Contact Information 90octane Annie Hay 720-904-8169 www.90octane.com Click here to view the list of recent Press Releases from 90octane