Dynamix Re-Launches to Better Solve Problems Plaguing TV Advertisers as They Transition to Online Video Advertising
Summary
With many of the world’s largest consumer brands and their agencies spending millions of dollars filming world class :30 and :60 TV commercials, it’s hard to believe that there is no easy method for enhancing those videos with digital targeting data (demographic, geographic, etc.Dynamix’s STREAMx platform enhances media assets (images, videos, existing TV ads) with advertiser data feeds (products, deals, branch locations, CTAs, etc.In addition, as the use of digital video has quickly accelerated across multiple platforms, STREAMx creates a highly targeted, dynamic ad unit that is viewable across the four major screens – PC/laptop, mobile, IPTV, and tablet devices."However, with Dynamix agencies can easily personalize and target down to the location their existing TV campaigns with customized, localized in-stream offers and related content simultaneously across all four screens while still maintaining the efficacy of their original ad creative."However, with Dynamix agencies can easily personalize and target down to the location their existing TV campaigns with customized, localized in-stream offers and related content simultaneously across all four screens while still maintaining the efficacy of their original ad creative.