DBE Implements 4-Step Process to Social Media Management
Summary
Many end up alienating the very stakeholders they’re trying to win over--often by treating social media as a new advertising tool, which is one of the worst things a marketer can do,” says Veronica “Niki” Fielding, president of DBE.“It’s imperative to have a good, solid strategy in place before entering the social media sphere,” says Marc Engelsman, VP of client services.“With our tiered approach, each step in the process builds off of the previous efforts, and yet each phase is self-contained, giving brands the option to put things on hold or move forward.Digital Brand Expressions is a high-end search marketing consultancy and services firm that delivers business-changing solutions to Fortune 1000 and emerging growth clients that rely on their websites to reach key stakeholders and drive new business.“With our tiered approach, each step in the process builds off of the previous efforts, and yet each phase is self-contained, giving brands the option to put things on hold or move forward.