Mandala Research and Macys to Document Economic Impact of Travelers from Emerging Markets
Summary
While Macy’s wants to maximize the visitor experience in its stores we also want to help our travel partners – hotels, attractions, transportation companies, and destinations, understand the importance of preparing for and responding to these visitors’ needs." Laura Mandala, research partner for the Shop America Alliance adds, “Tourism is one of the most efficient ways to generate jobs and economic opportunity in this economy.The Macy’s/Shop America Alliance study will give the industry what it needs to make sure these “customers” leave the U.S. spreading the word about their positive experience and intending to returning for future visits.While Macy’s wants to maximize the visitor experience in its stores we also want to help our travel partners – hotels, attractions, transportation companies, and destinations, understand the importance of preparing for and responding to these visitors’ needs."Laura Mandala, research partner for the Shop America Alliance adds, “Tourism is one of the most efficient ways to generate jobs and economic opportunity in this economy.