RaboPlus Announces Principal Sponsorship of BikeNZ
Summary
Greg Hamilton, Marketing Manager of BikeNZ says that New Zealand is "a nation with a passion for pedals" and the partnership with RaboPlus will help them reach their goal of getting more people on bikes.He also cites the strong track record of parent company Rabobank, which has been sponsoring cycling in the Netherlands and at a professional level – including the Tour de France – for many years.Competitive Kiwi cyclist Julian Dean rode in the Tour de France this year, and three times previously, and says the new partnership is a great development for the sport." Mike Heath agrees, saying: "Cycling is not just for elite performers or a particular geographic region, and it’s not rural versus metropolitan – it’s nationwide and it appeals to many New Zealanders."Boasting four Olympic and 72 Commonwealth medals, six world titles and a world record that still stands, professional New Zealand cyclists are at the top of their game.Mike Heath says RaboPlus likes the way New Zealands cyclists are able to punch above their weight in the world sporting arena "- a bit like RaboPlus, which has gone from strength to strength since its launch in 2006".He also cites the strong track record of parent company Rabobank, which has been sponsoring cycling in the Netherlands and at a professional level – including the Tour de France – for many years.Competitive Kiwi cyclist Julian Dean rode in the Tour de France this year, and three times previously, and says the new partnership is a great development for the sport.