Strengthening Distribution Network to Boost the Ice Cream Market in India, Finds Netscribes
Summary
An analysis of the drivers explains the factors for growth of the market and includes lucrative nature of business, rise of buyers in impulse segment, strengthening of distribution network, increase of disposable income and low per capita consumption of ice creams.The lucrative nature of this business has created strong opportunities in the market Ice creams can be ramified into impulse, take home and artisanal segments.The major trends identified include rise in frozen yoghurt, creation of exclusive stores, entry of eatery players, establishment of the Indian Ice Cream Manufacturers’ Association, promotional offers flooding the sector, mini meal concept, alternative products and introduction of new variants.The lucrative nature of this business has created strong opportunities in the market Ice creams can be ramified into impulse, take home and artisanal segments.The major trends identified include rise in frozen yoghurt, creation of exclusive stores, entry of eatery players, establishment of the Indian Ice Cream Manufacturers’ Association, promotional offers flooding the sector, mini meal concept, alternative products and introduction of new variants.The competition section offers a competitive landscape of the players by providing their financials and key financial ratios.