90% of Global Companies Say Their Emerging Markets Strategies Could be Better

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Helsinki, Finland, June 29, 2012 --( The consultancy says that the motivations behind many global companies’ Emerging Markets strategies have evolved but very real concerns remain.• The biggest threats to succeeding in Emerging Markets are bureaucracy and corruption, followed by competition from both local and foreign companies.Some of them may be disappointed – though in many countries, problems with local partners, poor infrastructure and political risk are much less severe now than they were in the past,” said Pete Read, head of Strategic Analysis & Advisory at Global Intelligence Alliance.With this study, we are pleased to share the strategic ambitions, concerns and challenges facing companies with fast growing market opportunities,” said Markko Vaarnas, CEO, Global Intelligence Alliance.Some of them may be disappointed – though in many countries, problems with local partners, poor infrastructure and political risk are much less severe now than they were in the past,” said Pete Read, head of Strategic Analysis & Advisory at Global Intelligence Alliance.“Over the past decade Asia has become the clear favorite region for future revenue growth, with three out of the top five targeted Emerging Markets in the region.

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