Raising the Bar by Lowering the Barrier (of Entry)
Summary
Bret Mileski, founder of 1-800-Great Ad states, “Lowering the barrier of entry,” means minimizing the up-front risk for clients by reducing or even eliminating the initial investment required to utilize this highly effective form of advertising.If, by chance, it does not have the desired effect, it’s on us, and not on them.” Once proven, the clients can move forward with assurance, even then only paying a bite-size “event fee” rather then having to swallow large capital expenditures topped with countless charges for service, maintenance, and logistics.According to Kelly Bloem, Store Manager of Wickes Furniture, Sun City, CA, “The Company delivered and set up with the greatest convenience.We had our largest day ever in sales and I know their advertising played a huge part in us reaching our milestone.” 1-800-Great Ad has it all in one spot, for a budget-able price per event, which includes maintenance and storage of all purchased products.If, by chance, it does not have the desired effect, it’s on us, and not on them.”Once proven, the clients can move forward with assurance, even then only paying a bite-size “event fee” rather then having to swallow large capital expenditures topped with countless charges for service, maintenance, and logistics.