BrandIQ Launches an Unprecedented Asian American Media Consumption Benchmark Study
Summary
As an established leader in Asian-American research, BrandIQ’s syndicated study will paint a comprehensive picture of media consumption among the ethnically diverse Asian American community, one of the fastest-growing segments of increasing buying power in the United States.They are also the most misunderstood, as programmers and marketers have struggled to fully tap into their $550 billion of annual buying power,” said Adam Ware, acting President and CEO of Mnet.As an established leader in Asian-American research, BrandIQ’s syndicated study will paint a comprehensive picture of media consumption among the ethnically diverse Asian American community, one of the fastest-growing segments of increasing buying power in the United States.They are also the most misunderstood, as programmers and marketers have struggled to fully tap into their $550 billion of annual buying power,” said Adam Ware, acting President and CEO of Mnet.The study will include several key markets representing 70% of the Asian American population in the United States.About BrandIQSince 1998, BrandIQ has been providing leadership teams with confidence to pursue their greatest opportunities.