New Program Helps Brand Executives Bring Better Ideas to Market
Summary
AcuPOLL president Jack Gordon explains that brand executives are constantly charged with uncovering the next big thing, but the reality is that most new products and concepts fail.For 16 years, AcuPOLL has quantitatively tested over 35,000 new product ideas and 1,000 ads, giving it the most current database and one of the largest, in the marketing industry.AcuPOLL president Jack Gordon explains that brand executives are constantly charged with uncovering the next big thing, but the reality is that most new products and concepts fail.Within five days of explaining an idea, the user will have concepts written by experts and edited by AcuPOLL’s staff, who have tested over 35,000 concepts and positionings worldwide over the last 16 years.###About AcuPOLLWith world headquarters in Cincinnati, Ohio, AcuPOLL Research, Inc., is a global brand building research agency that uses a patented system to provide companies with clear business recommendations based on a thorough analysis of customized data.For 16 years, AcuPOLL has quantitatively tested over 35,000 new product ideas and 1,000 ads, giving it the most current database and one of the largest, in the marketing industry.