Cincinnati Christian University Students Gain Practical Communication Experience by Visiting the Flottman Company
Summary
Success is measurable via results, achieved through a definitive call to action that drives recipients to interact with their own personal, customizable, micro website.The individualization of Direct Mail Communications and interconnectivity to the Internet are the takeaways that will influence these students and their application of journalism and public relations immediately upon graduation.“I can’t believe all of the different machines they have to use for everything they do.” Reflecting on their visit, the students also observed the value of the personal relationships at a company level, when they saw Flottman interacting with a number of employees as he walked through the plant.Success is measurable via results, achieved through a definitive call to action that drives recipients to interact with their own personal, customizable, micro website.The individualization of Direct Mail Communications and interconnectivity to the Internet are the takeaways that will influence these students and their application of journalism and public relations immediately upon graduation.