Specialty Womens Sites Find Their Market Through Article Marketers Publishing Partnerships
Summary
Traditionally, big-name retailers with massive marketing and advertising budgets held a distinct advantage over small specialty sites when pursuing female consumers online." A growing number of businesses that cater to women with niche products are providing the information these consumers crave by submitting free reprint articles to publishers.With an estimated 97.2 million women now searching online, businesses that cater to this consumer market have found an efficient and affordable way to connect with their potential consumers.Debra Aho Williamson, eMarketer Senior Analyst, suggests that these recent trends will help to shape the way the Internet is defined and used.Traditionally, big-name retailers with massive marketing and advertising budgets held a distinct advantage over small specialty sites when pursuing female consumers online."A growing number of businesses that cater to women with niche products are providing the information these consumers crave by submitting free reprint articles to publishers.