New Internet Solution Enables Pharmaceutical Manufacturers to Improve Access, Adherence and Brand Loyalty
Summary
While there are many programs aimed at assisting the uninsured, OPTIMIZERx is designed for the purpose of offering prescription savings to the majority of privately insured patients, regardless of income.OPTIMIZERx has additional benefits for the pharmaceutical industry, including: · Greater exposure and participation in product savings and trial offers by patients and physicians seeking them.OPTIMIZERx is a Web-based system that provides patients with information that will enable them, in partnership with their physicians, to improve access and compliance with their physicians’ therapies and optimize their prescription healthcare dollars.According to the “MRx Health Study” published in Business Week (2006), 81 percent of patients use the Internet as their source of information.Headquartered in Rochester, Michigan, OPTIMIZERx Systems, LLC, was founded by a group of physicians and pharmaceutical industry veterans.OPTIMIZERx is a Web-based system that provides patients with information that will enable them, in partnership with their physicians, to improve access and compliance with their physicians’ therapies and optimize their prescription healthcare dollars.