Ellas Sweet Shoppe Grand Opening in Madison, GA
Summary
In addition to the stores grand opening ceremonies a comprehensive interactive marketing plan will commence shortly after to maximize immediate brand awareness of Ellas Sweet Shoppe and its products including: Rotating television spots that will run periodically during the highest rated shows and events on local cable markets in Athens, Covington and Conyers, GA to promote both the store and the Town Park in Madison GA. 20,000 full color flyers which will be distributed throughout the region by local street teams.This generation of tech-savvy consumers that want close relationships with the companies they support will be able to receive instant discounts and prizes into their mobile devices by texting the word Ellas to 69302 or signing up online at the stores official website.We didnt want the younger generation to miss out on those memories and in their futures be forced to remember what life was like in the candy isle of the giant mass retailer," said Lorenze Tremonti, Alisons husband and the other half of Ellas Sweet Shoppe.At 4pm they will draw 3 lucky numbers for winners of a $50, $25 and $10 gift cards to Ellas Sweet Shoppe.In addition to the stores grand opening ceremonies a comprehensive interactive marketing plan will commence shortly after to maximize immediate brand awareness of Ellas Sweet Shoppe and its products including:Rotating television spots that will run periodically during the highest rated shows and events on local cable markets in Athens, Covington and Conyers, GA to promote both the store and the Town Park in Madison GA.20,000 full color flyers which will be distributed throughout the region by local street teams.We didnt want the younger generation to miss out on those memories and in their futures be forced to remember what life was like in the candy isle of the giant mass retailer," said Lorenze Tremonti, Alisons husband and the other half of Ellas Sweet Shoppe.So when Ellas Sweet Shoppe celebrates its store being open for business over the July 4th Independence Day holiday weekend its not only celebrating a husband and wifes dream, or a venture to generate revenue, or even the freedom to be all that we can be in America.