TripAdvisor Executive to Discuss Impact of Online Reviews at GNEX 2014 Conference
Summary
Mark McCullough is the Territory Manager for the Eastern United States, Canada and Mexico for TripAdvisor for Business, with a focus on prospective and existing large hospitality group clients, which now includes some of the timeshare resort developer giants who operate mixed-use properties and have portions of accommodation available on a nightly basis to the general traveler.Mark will address GNEX 2014 Conference delegates and share TripAdvisor statistics that will help explain the growing impact of online reviews on the hospitality industry and how to best work with this modern social communication channel to improve occupancy results at resorts and hotels.I look forward to sharing best practices and advanced, tested strategies for accommodation businesses looking to get the most out of their presence on the site.” In addition to earning a Bachelor’s of Arts from MaryMount University, Mark holds Revenue Management Certifications from both Cornell and the Hospitality Sales & Marketing Association International.Orlando, FL, January 11, 2014 --( PR.com )-- GNEX 2014 Timeshare Leaders Conference announces guest speaker from travel website giant, TripAdvisor.The Global Networking Expo (GNEX) attracts senior level executives from more than 100 companies spanning six continents who represent the core of the global vacation ownership industry.Amongst these conference attendees are major resort developers and hoteliers who will be particularly interested in listening to the latest guest speaker to be announced by the event organizers.Mark McCullough is the Territory Manager for the Eastern United States, Canada and Mexico for TripAdvisor for Business, with a focus on prospective and existing large hospitality group clients, which now includes some of the timeshare resort developer giants who operate mixed-use properties and have portions of accommodation available on a nightly basis to the general traveler.Mark will address GNEX 2014 Conference delegates and share TripAdvisor statistics that will help explain the growing impact of online reviews on the hospitality industry and how to best work with this modern social communication channel to improve occupancy results at resorts and hotels.“In this day and age, having a strong social media strategy that is unique to your business is essential,” says Mark McCullough, Territory Manager for TripAdvisor.I look forward to sharing best practices and advanced, tested strategies for accommodation businesses looking to get the most out of their presence on the site.”In addition to earning a Bachelor’s of Arts from MaryMount University, Mark holds Revenue Management Certifications from both Cornell and the Hospitality Sales & Marketing Association International.