India FM Radio Broadcasting Market Outlook Phase III Set to Steer the Sector Towards Growth
Summary
The Ministry of Information and Broadcasting is trying to speed up the process of Phase III auctions to usher in the delayed FM radio expansion of 839 new stations across 294 cities in the country.Though the government support has been considered to be immense towards the growth of this sector, yet challenges in the form of content differentiation and presence of few channels continue to act as impediments.The Ministry of Information and Broadcasting is trying to speed up the process of Phase III auctions to usher in the delayed FM radio expansion of 839 new stations across 294 cities in the country.In the rural front, penetration and development of community radio stations acts as yet another example of the growth story of this sector.Netscribes’ latest market research report titled FM Radio Broadcasting Market in India 2014 states that three bidders have already been found to be technically qualified and are thereby shortlisted for the e-auctions for Phase III slated to be commenced by the end of November 2014.Though the government support has been considered to be immense towards the growth of this sector, yet challenges in the form of content differentiation and presence of few channels continue to act as impediments.