Wright Scoop Launches Book, "The ABCs of Greening Communications"
Summary
Initially, published in paper print as a college level text ABCs of Green Industry Communications, Wright edited her publication to challenge biz communities to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future.Industry Comments - “Tools of communication, theyre tools of creativity, and they can be shaped by their user.” Bill Gates “As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco, greening, aspects of the product or service provided." - Leonard O. Morrow, PhD, retired botanist and horticulturist “Nurturing and brimming with accomplishment, Sylvia seamlessly brings people together to showcase their best talents.” - Nicole M. Bouchard, Editor-in-Chief The Write Place At the Write Time “Ideas abound in ABCs of Green Industry Communications as Sylvia Wright profiles some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” – Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois About the Wright Scoop - Wright has taught communications for the Virginia Community College system and provided speeches and workshops for national and international conferences such as the All Cities Congressional City Conference held in DC and PLANET’s Green Industry Conference held at Louisville, Kentucky.Defined in its simple terms – "eco-sustainability" is a frugal use of limited resources which decrease product/service expenses, increase profit; and result in earth-friendly activities that provide for present-day lifestyles without sacrificing the eco-future of others.Project Back Ground -Solicited as a workshop instructor for the National League of Cities conference held in Washington, DC, when Wright challenged attendees – congressmen, city mayors, county managers, city/county planners and educators - to identify "greening" in their communities, no one could identify his/her community’s eco-leaders, a response that should be viewed by all as a wake-up call for USA Industries.Initially, published in paper print as a college level text ABCs of Green Industry Communications, Wright edited her publication to challenge biz communities to become members of Capitalism 24902, a global village committed to ensuring the foundation of an eco-sustainable future.Industry Comments -“Tools of communication, theyre tools of creativity, and they can be shaped by their user.” Bill Gates“As a former educator, I’ve observed as Wright emphasizes, an image – brand must be relevant, avoid loss of market share through attrition, while placing emphasis on eco, greening, aspects of the product or service provided.