VisionPoint Marketing Begins Rebranding Initiative for Wake Technical Community College
Summary
Deliverables will include brand attributes (the basis for establishing the new identity for Wake Tech), key messaging points, a positioning statement (an internal document telling college leaders where the institution stands in comparison to its competition), a possible change to its current tagline of “College for the Real World,” visual marks (including a main overall logo and treatments for individual entities) and a style guide with tips and instructions on how to apply the branding properly and effectively.VisionPoint is scheduled to complete its rebranding work in August with a presentation of a transition plan to assist Wake Tech in unveiling the new brand to the public, which the college will be in charge of implementing.Deliverables will include brand attributes (the basis for establishing the new identity for Wake Tech), key messaging points, a positioning statement (an internal document telling college leaders where the institution stands in comparison to its competition), a possible change to its current tagline of “College for the Real World,” visual marks (including a main overall logo and treatments for individual entities) and a style guide with tips and instructions on how to apply the branding properly and effectively.“We look forward to collaborating with VisionPoint on this process.”“We have established a relationship with Wake Tech that we value and appreciate, and we are pleased to further contribute to their advancement as an institution,” said Kuehn.“The college is a definite asset to Wake County, and our branding efforts are intended to relay that message to the Triangle community at large.”New Media Content:VisionPoint Marketing’s Twitter accounthttp://twitter.com/vispointVisionPoint Marketing’s bloghttp://visionpointmarketing.com/blog/VisionPoint Marketing’s Facebook pagehttp://www.facebook.com/VisionPointMarketingDetails:- In a separate project for Wake Technical Community College, VisionPoint has completed the first of a two-phased college-wide redesign and development project for its web presence, which began in 2011.