Reigning in the Corporate Brand
Summary
Fort Worth, TX, September 09, 2010 --( At the event, Hattendorf will offer strategies and tips on how to manage a corporate brand in a professional environment where multiple employees work remotely.Recent keynote speakers include: Radio Shack, Mary Kay, Kimberly-Clark, Kodak, Chevrolet, The Container Store, Fossil, Southwest Airlines, JC Penney, Fluor and La Quinta Hotels and Inns.The session is geared toward marketing professionals, specifically those at the director and vice president level.Hattendorf joined Fast Track Services in April 2009 and manages the sales and marketing efforts for all divisions of Fast Track Services and Just Right Products.Recent keynote speakers include: Radio Shack, Mary Kay, Kimberly-Clark, Kodak, Chevrolet, The Container Store, Fossil, Southwest Airlines, JC Penney, Fluor and La Quinta Hotels and Inns.Our principal roles are:• Connecting: The AMA serves as a conduit to foster knowledge sharing.• Informing: Providing resources, education, career and professional development opportunities.• Advancing: Promoting/ supporting marketing practice and thought leadership.Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.