Michael Leander, Global "Flying Marketer" Debuts in the Global Big 5 Masterclass in Australia
Summary
Michael Leander was recently quoted saying: “The explosion of digital channels and a shrinking attention span of the user only mean that the brands which communicate with their audiences and engage them well are the ones to stand out.” This program conducted at two Australian cities will allow attendees to pick clearly delivered concepts and ideas in marketing, and translate them into action while in practice.As a small group, all attendees will get ample time to ask questions, network over a drink and gain new perspectives from peers.Since its inception, Strategic has not only worked towards helping clients achieve their business goals, but also surpassed them through Responsible Marketing.In the two-day Masterclass, he will present fresh case studies, interesting examples, and the latest trends in marketing.The objective of the Masterclass is to understand the audience landscape, ways to develop top-of-the-mind content, and how to influence buyers.Michael Leander was recently quoted saying: “The explosion of digital channels and a shrinking attention span of the user only mean that the brands which communicate with their audiences and engage them well are the ones to stand out.”This program conducted at two Australian cities will allow attendees to pick clearly delivered concepts and ideas in marketing, and translate them into action while in practice.The Global Big 5 Masterclass covers:· Marketing automation, data, lead nurturing· Email marketing, demystifying email marketing· Content development· Planning and understanding clicks from start to finishThe Masterclass is designed to make the learning more intense, yet informal.Since its inception, Strategic has not only worked towards helping clients achieve their business goals, but also surpassed them through Responsible Marketing.
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